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Thursday, March 13, 2014
adidas Launch New adizeroTM f50 Messi Boots
adidas unveils the new adizeroTM f50 Messi signature boots, to be worn by the Argentinian star.
The new adizeroTM f50 Messi boots feature a sleek colour scheme of green, blue, pink, orange and white, along with the iconic adidas three stripes, and combines revolutionary technologies with the precision engineering befitting of a four-time Ballon d'Or winner.
At only 165g, the adizero™ f50 Messi is one of the lightest shoes on the market.
adidas Launches New Nigeria National Team Kits
adidas, the leading global football brand, earlier today revealed the new Nigerian home and away kits for the forthcoming 2014 FIFA WORLD CUP BRAZIL™
This season's home kit departs from the traditional racing green to an exciting and striking lighter variant, reflecting a fresh, young and vibrant Super Eagles team that carries the hopes of a proud Nigerian nation. 
The brighter, colourful mood of the home jersey also adds a festive and optimistic Brazilian flavour. The most notable design detail on the jersey is the addition of a bridge-like band set across the shoulders, which enhances the jersey's iconic look with additional detail. 
The away jersey's bold, provocative and unexpected use of red names in the name and number treatment, brings an element of aggression to the white jersey. The red is a direct reflection of the colour bordering the Super Eagles' crest.
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adidas Presents New Russian National Football Team Away Kit
adidas presents the official away kit of the Russian national football team, in which the players will perform during the World Cup 2014 in Brazil. The innovative feature of the uniform is its incredible lightness. The net weight of the uniform set is only 320 grams, which is 40% lighter than the previous one in 2012 (510 grams). The other special features are the unique design, inspired by the achievements of Russia in exploring space and latest technologies that have been used in the kit production.
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Black & Red Stripes For German National Team
adidas today presented the new away jersey for the German national team in collaboration with the German football Association (DFB). At the 2014 FIFA World Cup™ in Brazil, national coach Joachim Löw's team will play for the first time in jerseys with black & red horizontal stripes. Özil, Schweinsteiger, Müller & Co. will complete their new outfit with black shorts and black socks. Mesut Özil: "The new jersey looks great and reminds me of Flamengo Rio de Janeiro's kit – that is sure to bring us luck for the World Cup in Brazil."
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adidas IntroducesNew Away Jersey of the Argentinian Football Federation
With only a few months to go to the 2014 FIFA WORLD CUP BRAZIL™, adidas Argentina introduces the new away jersey of the Argentinian Football Federation.
The design of the kit combines the tones of blue with the gold from the crest. The gold color, which is present throughout the shirt, enhances its identity and commemorates the glory of Argentinian football. The away kit is completed with blue shorts and blue socks, also incorporating the vibrant gold, aligned with the jersey.
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Nike Unveils Brazil Third Kit
For the first time, the Brasilian National Team has a complete third kit designed by Nike. The kit pays tribute to the dynamic and diverse country, from its natural landscape to its vibrant culture.
The third jersey uses a dark, almost black, shade of green, evoking the country’s lush landscape and urban nightlife. The deep hue sets off vivid yellow detailing of the team crest and Swoosh.
Similar to Brasil’s national home jersey, the third uniform displays an illustration on the inside of the collar. Created by Bruno Big, a designer from Rio de Janeiro, the illustration shows a hand in a figa – the Brasilian equivalent to the “fingers crossed” gesture, a traditional superstition believed to bring good luck.
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